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How to Do Product Marketing Without Marketing Your Product
Introduction It’s 2013. Do you know where your customers are? I can tell you one thing: they’re more elusive than ever before. They don’t open your emails. They don’t answer your phone calls. They...
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7 Similarities Between Online Marketing and Downhill Skiing
Image source: Squaw.com. Introduction I recently spent a week skiing at Squaw Valley in Northern California. While riding the ski lift one day, it occurred to me that skiing has similarities with...
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Separated at Birth: 10 Reasons Product Managers and Event Managers are...
Introduction Creating a great event is like creating a great product. You need to have empathy for your user (attendee) and create delightful experiences that satisfy needs and make them come back for...
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The 10 Things Marketers Should Do When Starting a New Job
Photo credit: Courtney Dirks via photopin cc Introduction Recently, I started a new job at DotNetNuke, a leading web content management platform. As a product marketer, part of my role is to help tell...
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Who’s On Your Marketing Team? Everyone.
Photo credit: Flickr user WorldSkills via photopin cc Introduction Whether you write code, collect payment, negotiate contracts or recruit new employees, we’re all in Marketing. Wikipedia defines...
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Improve Your SlideShare Marketing with These 10 Fun Facts
Introduction At DNN, we produce 1-2 webinars per week on topics ranging from online community to content management to website optimization. Recently, we created a SlideShare channel to host all of...
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A Portrait of The Marketer as a Young Man
This post was originally published at Medium: A Portrait of the Marketer as a Young Man. Introduction Recently, I read a great post on the Kapost blog by Anne Murphy. Anne’s post was titled “3 Things...
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5 Completely Surprising Marketing Tips Learned from Fifth Graders
Photo source: User Michael 1952 on flickr. This post was originally published on the DNN Software blog. Recently, I served as “teacher for the day” in my daughter’s fifth grade classroom. My guest...
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How Mark Schaefer Made a Splash with Content Shock (And What You Can Learn...
This post was originally published on the DNN Software blog. Insights for Content Marketers I consider 2014 “The Year of Content Shock and The Conversation that Ensued.” Mark Schaefer is Executive...
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Dear Future Customer
Channeling Our Inner Meghan Much of what we do in Marketing is develop content and coordinate programs for lead generation. In other words, we’re engaging with future customers. I’ve taken Meghan...
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